Link to Radio Heritage Foundation -

The Co-operative Global Radio Memories Project

The main website of the Radio Heritage Foundation is now

Most content on this legacy website is no longer actively maintained and may not be up-to-date. It is preserved on-line purely for historical interest as part of the Radio Heritage Foundation’s digital collection.

FM Finds Wings, Goes Global

An ailing radio station given $300,000 a year in government funding to play exclusively Kiwi music will bow to commercial reality today and play overseas bands.

MediaWorks Radio, which operates the ailing Kiwi FM station, announced yesterday that it would play 40 per cent international music in a bid to boost audience levels.

The announcement came the day after a sold-out crowd of 17,000 packed the Wellington waterfront to see 43 New Zealand acts perform at the annual Homegrown festival.

Kiwi FM AKL logo

Kiwi FM Auckland logo

The station, which receives $300,000 a year from New Zealand on Air, never reached above 0.4 per cent of the listening audience and was currently at 0.1 per cent, Andrew Szusterman, of MediaWorks Radio, said.

Broadcasting Minister Craig Foss, who found out about the change from The Dominion Post yesterday, said he would be in Wellington today and look at the situation.

"I will be asking of my officials that all existing agreements with them are being adhered to and, if not, further discussions need to be had."

Since the New Zealand music quota was removed last year, commercial radio stations continued to play a lot of New Zealand music, he said.

Homegrown event manager Jonnie Halstead said MediaWorks' decision was probably commercially driven.

There were not enough radio-quality acts in New Zealand to keep a station afloat. "The quality [of New Zealand music] has got better ... but there's not a huge number of acts."

Loop record label founder Mikee Tucker, who does a show on Kiwi FM, said the move would only benefit New Zealand music as musicians had to measure up to overseas standards. "... you have to accept we are in a global market."

Kiwi HQ

Kiwi FM broadcasts from studios in Ponsonby, Auckland

Kiwi FM was launched in 2005 but failed to gain a large-enough audience and the next year the Government stepped in to save it by giving it new FM frequencies.

The move was criticised by musicians, saying the frequencies had been set aside for the youth radio network.

But the station said the situation had been misunderstood: "They are providing the studios and facilities to continue broadcasting a 100 per cent New Zealand-music station."

Mr Szusterman said yesterday: "We know that audiences enjoy hearing their favourite New Zealand artists mixed in with international artists, so from now on Fat Freddy's Drop, The Naked And Famous and Kimbra will play alongside international artists such as Radiohead, Lana Del Rey and Phoenix.

"The music industry has changed and the way that people listen to music has changed so much."

Kiwi FM Open Mic Night promotional poster

Kiwi FM Open Mic Night promotional poster


Wellington musician Riki Gooch, formerly of Trinity Roots, says "patriotism and music is not a good mix".

Ryan Prebble, of Wellington band The Nudge, says Kiwi FM plays a lot of New Zealand music that otherwise might not get radio time. "I don't know if it's such a good thing. I think it's awesome to have a station playing just New Zealand music."

Barnaby Weir, frontman for The Black Seeds, which drew massive crowds at Homegrown, says: "I think there's a market for a totally Kiwi frequency but it's about dollars and cents at the end of the day. Look at Homegrown ... there is the demand."

- © Fairfax NZ News

Kiwi FM T-shirt

Kiwi FM T-shirt

© February 20, 2012.

This material remains © Fairfax New Zealand Limited and is only to be used for non-commercial personal or research use. Any other use requires permission of the copyright holder.

For a current list of all Low Power FM stations broadcasting in New Zealand, visit our NZ LPFM Radio Guide.

Open Air Cinema logo

This feature is brought to you by
Open Air Cinema


Radio Heritage Foundation projects and activities connect radio, popular culture, history and heritage.

The charitable trust has been giving a voice to those involved in radio via our website since 2004 and will continue to do so.

We are inclusive of all visitors, regardless of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, or disability and aim to connect people of all ages and cultures who love radio

We welcome a sense of wonder from the joy of listening via radio, and from memories retold for the enjoyment of all generations.

We prefer to use environmentally sustainable goods and services where we can afford to, and we provide free community access worldwide to our collections, published research, preservation and promotion activities in a completely paper-free environment.

© Radio Heritage Foundation 2004 - 2024

Email us