LocalRadio.Choice Regional Radio Markets
Rank	Population*	LocalRadio.Choice Market	Survey Market#	TRB Radio Market#
01	1488000	Auckland	Auckland	Auckland
	33.62% market share
02	604900	Canterbury	Christchurch	Christchurch
	13.66% market share			Greymouth/Westport Ashburton/Mid Canterbury Timaru/South Canterbury
03	489100	Wellington	Wellington	Wellington
	11.05% market share			Masterton/Wairarapa Kapiti/Horowhenua
04	416600	Waikato	Waikato	Hamilton
	9.41% market share			Coromandel Tokoroa Taumarunui/King Country
05	343100	Central North	Manawatu	Palmerston North
	7.75% market share			Wanganui Levin
			Taranaki	New Plymouth Hawera
06	302700	Southern Lakes	Otago	Dunedin
	6.84% market share			Oamaru-Waitaki Alexandra Queenstown
			Southland	Invercargill
07	279600	BOP Lakes	Bay of Plenty	Tauranga
	6.31% market share			Whakatane
			Rotorua	Rotorua Taupo
08	202200	HB East Coast	Hawkes Bay	Napier
	4.56% market share			Gisborne Wairoa
09	159100	Northland	Northland	Whangarei
	3.59% market share
10	139600	Nelson	Nelson	Nelson
	3.15% market share			Blenheim/Marlborough Kaikoura Picton
* 2011 medium population estimate for regional council areas broadly inclusive of current TRB radio markets as shown for information purposes only. # Included for information purposes only.
Localradio.Choice chooses to use these 10 clearly defined regional radio markets because census and other data of interest to advertisers and sponsors are specifically available for each region and specific suburban and smaller market areas.