LocalRadio.Choice : Regional Radio Markets
LocalRadio.Choice Regional Radio Markets
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Rank | Population* | LocalRadio.Choice Market | Survey Market# | TRB Radio Market# |
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01 | 1488000 | Auckland | Auckland | Auckland |
| 33.62% market share | |
02 | 604900 | Canterbury | Christchurch | Christchurch |
| 13.66% market share | Greymouth/Westport
Ashburton/Mid Canterbury
Timaru/South Canterbury
|
03 | 489100 | Wellington | Wellington | Wellington |
| 11.05% market share | Masterton/Wairarapa
Kapiti/Horowhenua |
04 | 416600 | Waikato | Waikato | Hamilton |
| 9.41% market share | Coromandel
Tokoroa
Taumarunui/King Country |
05 | 343100 | Central North | Manawatu | Palmerston North |
| 7.75% market share | Wanganui
Levin |
| Taranaki | New Plymouth Hawera |
06 | 302700 | Southern Lakes | Otago | Dunedin |
| 6.84% market share | Oamaru-Waitaki
Alexandra
Queenstown |
| Southland | Invercargill |
07 | 279600 | BOP Lakes | Bay of Plenty | Tauranga |
| 6.31% market share | Whakatane |
| Rotorua | Rotorua Taupo |
08 | 202200 | HB East Coast | Hawkes Bay | Napier |
| 4.56% market share | Gisborne Wairoa |
09 | 159100 | Northland | Northland | Whangarei |
| 3.59% market share | |
10 | 139600 | Nelson | Nelson | Nelson |
| 3.15% market share | Blenheim/Marlborough
Kaikoura
Picton
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* 2011 medium population estimate for regional council areas broadly inclusive of current TRB radio markets as shown for information purposes only.
# Included for information purposes only. |
Localradio.Choice chooses to use these 10 clearly defined regional radio markets because census and other data of interest to advertisers and sponsors are specifically available for each region and specific suburban and smaller market areas. |
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