LocalRadio.Choice : Key Radio Facts
Key Facts
The Big Kiwi Radio Dial
- $200m+ radio advertising spend*
- 479,900 ‘Other’ cumulative commercial radio listeners each week**
- 13.1% of Auckland radio market listeners listen to ‘Other’ commercial radio stations**
- 13.6% of Wellington radio market listeners listen to ‘Other’ commercial radio stations**
- 10.5% of Northland radio market listeners listen to ‘Other’ commercial radio stations**
The Independent Local Radio Dial
- Where hundreds of thousands of local listeners listen each week
- Across the country
- In large metro markets like Auckland
- In provincial centers like Napier
- In popular resort areas like Whitianga
- Offering real listener Choice
LocalRadio.Choice
- 14 independently owned and operated radio brands***
- In large metro markets like Auckland
- In provincial centers like Napier
- In popular resort areas like Whitianga
- Reaching 464,748 potential listeners****
- Offering real listener Choice.
Get in on the secret today and make a smart local buy... limited packages are available
and you’re supporting local radio, local listeners and a local non-profit organization...
and you’re including your message in a truly local media mix.
*The Top 200 Advertisers [Nielsen Research] year ended December 31 2010 in
Ad Media’s Agencies & Clients [The Credentials Book] 2011
**Total number of different listeners to commercial radio stations each week
across all radio markets in New Zealand [based on latest available radio surveys conducted
by Research International] and individual rating survey results of share of commercial
radio listening in this market
***Participating radio brands at September 20 2011
****Estimated total potential audience for participating radio brands based
on 2006 Census data includes seasonal summer quarter audiences for resort area stations.
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