LocalRadio.Choice : Brand : World FM
| Radio Market |
Wellington
Nelson
|
|
| Brand |
World FM
|
| Frequency |
Wellington: 88.2 FM Stereo + streaming online
Marahau: 88.2 FM
|
| Suburban Market* |
Wellington:
Core: Tawa South, Tawa North, Linden
Surrounding Area: within 3km
|
| Rural Holiday Market* |
Nelson [Marahau]:
Core: Kaiteriteri and part Motueka Outer
|
| Core Postal Code |
Wellington: 5028
Nelson: 7197
|
| Population** |
Wellington:
Core: 11,682 + Surrounding Area: +100%
Total: 23,364
Share of Wellington City: 13%
Nelson [Marahau]:
Core: 735 + Surrounding Area: 381
Total: 1,116
Summer: 5,580
|
| Format |
World music, news, features, information, jazz & blues, classic pop & rock - 24h continuous service
|
| Website |
www.worldfm.co.nz
|
| Availability |
8am -12 midnight daily
Sponsorship 24hr including overnight
Advertising Spots Run-of-Station
Website
|
Advertising Spot 30 sec
Minimum Package x 112
|
| Wellington: |
| 7 day schedule: | $471 + GST |
| Nelson: |
| 7 day schedule: | $83 + GST |
| Summer: | $166 + GST |
|
Station Sponsorship 30 sec
Minimum Package x 2184
|
| Wellington: |
| 90 day schedule: | $4591 + GST |
| Nelson: |
| 90 day schedule: | $808 + GST |
| Summer: | $1616 + GST |
|
|
| Market Thumbnail Data*** | World FM Tawa | Wellington City Profile | World FM Marahau |
|
| Median Total Household Income | $92,500 | $74,200 | $41,000 |
| Average Persons per Household | 3.0 | 2.6 | 2.4 |
| Housing Ownership | 69% | 47% | 48% |
| Years in Residence | Under 5 | 44% | 57% | 47% |
| | Over 5 | 56% | 43% | 53% |
| Age | Under 10 | 13% | 12% | 10% |
| | Teens | 18% | 13% | 10% |
| | 20’s | 9% | 19% | 12% |
| | 30’s | 12% | 18% | 11% |
| | 40’s | 18% | 15% | 17% |
| | 50+ | 30% | 23% | 40% |
| Ethnicity | European | 68% | 64% | 80% |
| | Other | 13% | 12% | 14% |
| | Asian | 8% | 12% | - |
| | Maori | 7% | 7% | 6% |
| | Pacific | 4% | 5% | - |
| Estimated Households: | 7788 | | 465 |
| Estimated Household Income: | $720.4m | | $19.1m |
| Average Yearly Income Per Person: | $30,834 | | $17,078 |
|
|
* Indicative core coverage.
Actual coverage maps are at www.worldfm.co.nz.
** Population coverage derived from 2006 Census.
*** Data indicative of core coverage area [Wellington: South Tawa; Marahau: Kaiteriteri] derived from 2006 Census.
Summer Quarter population coverage for Marahau is estimated based on factors including local camping ground visitors and location at entrance to Abel Tasman National Park with high daily visitor count.
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