LocalRadio.Choice : Brand : The Flat FM
| Radio Market |
Auckland
Northland
|
|
| Brand |
The Flat FM
|
| Frequency |
Auckland: 87.9 FM
Whangarei: 87.8 FM
+ Global streaming online
|
| Suburban Market* |
Auckland:
Core: Target Road, Unsworth Heights, Sunnynook
Surrounding Area: within 3km
Whangarei:
Core: Regent, Whangarei Central, Vinetown
Surrounding Area: within 3 km
|
| Core Postal Code |
Auckland: 0632
Whangarei: 0112
|
| Population** |
Auckland:
Core: 18,045 + Surrounding Area: 9,022
Total: 27,067
Share of North Shore City: 13.1%
Whangarei:
Core: 3,429 + Surrounding Area: 15,186
Total: 18,615
Share of Whangarei District: 25%
|
| Format |
Contemporary Eclectic featuring specialist electronic, drum’n’bass,
dubstep, hiphop, funk, heavy metal, jazz and world music - 24h continuous service
|
| Website |
www.flatfm.co.nz
|
| Availability |
Sponsorship
Advertising Run-of-Station
[Separate ad streams available for Auckland and Whangarei]
Website
|
|
Advertising Spot 30 sec
|
|
Minimum Package x 70
|
Auckland
7 day schedule: $225 + GST
Whangarei
7 day schedule: $112 + GST
Combo Auckland + Whangarei
7 day schedule: $337 + GST
|
|
Station Sponsorship 30 sec
|
|
Minimum Package x 910
|
Auckland
90 day schedule: $1449 + GST
Whangarei
90 day schedule: $720 + GST
Combo Auckland + Whangarei
90 day schedule: $2169 + GST
|
|
| Market Thumbnail Data*** | The Flat
Auckland | The Flat
Whangarei | New Zealand |
|
| Median Total Household Income | $61,300 | $43,900 | $51,400 |
| Average Persons per Household | 2.9 | 2.6 | 2.7 |
| Housing Ownership | 50% | 53% | 51% |
| Years in Residence | Under 5 | 63% | 51% | 54% |
| | Over 5 | 37% | 49% | 46% |
| Age | Under 10 | 13% | 14% | 14% |
| | Teens | 13% | 16% | 15% |
| | 20’s | 21% | 9% | 13% |
| | 30’s | 18% | 13% | 14% |
| | 40’s | 15% | 15% | 15% |
| | 50+ | 20% | 33% | 29% |
| |
| Ethnicity | European | 49% | 63% | 61% |
| | Asian | 29% | 2% | 8% |
| | Other | 11% | 11% | 11% |
| | Maori | 8% | 22% | 13% |
| | Pacific | 4% | 2% | 6% |
| Estimated Households: | 9333 | 7160 |
| Estimated Household Income: | $572.1m | $314.3m |
| Average Yearly Income Per Person: | $21,136 | $16,885 |
|
|
* Indicative core coverage.
** Population coverage derived from 2006 Census.
*** Data indicative of core coverage area [Auckland: Target Road / Whangarei: Whangarei District] derived from 2006 Census.
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