LocalRadio.Choice : Brand : Mountainside FM
Radio Market |
Auckland
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Brand |
Mountainside FM
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Frequency |
88.3 FM Mt Wellington North
107.3 FM Panmure Basin
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Suburban Market* |
Auckland City:
88.3 FM
Core: Mt Wellington North, Ferndale, Hamlin
107.3 FM
Core: Panmure Basin, Tamaki, Mt Wellington South
Combined Surrounding Area:
Core: Glen Innes East, Glen Innes West
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Core Postal Code |
1072
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Population** |
88.3 FM
Core: 15,825
107.3 FM
Core: 12,471
Combined Surrounding Area
13,206
Total: 41,502
Share of Auckland City: 10.2%
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Format |
Adult Standards of the 1950’s - 1970’s, 50+ audience skew - 24h continuous service
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Website |
www.mountainsidefm.co.nz
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Availability |
24 hours daily Mon-Sat, 13 hours Sundays
Sponsorship
Advertising Run-of-Station
Website
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Advertising Spot 30 sec
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Minimum Package x 157
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7 day schedule $534 + GST
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Station Sponsorship 30 sec
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Minimum Package x 2041
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90 day schedule $3470 + GST
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Market Thumbnail Data*** | 88.3 FM | 107.3 FM | Auckland City |
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Median Total Household Income | $55,400 | $58,200 | $66,100 |
Average Persons per Household | 2.6 | 2.3 | 2.7 |
Housing Ownership | 34% | 42% | 38% |
Years in Residence | Under 5 | 64% | 60% | 57% |
| Over 5 | 36% | 40% | 43% |
Age | Under 10 | 13% | 10% | 12% |
| Teens | 9% | 7% | 13% |
| 20’s | 21% | 18% | 18% |
| 30’s | 21% | 18% | 17% |
| 40’s | 13% | 12% | 15% |
| 50+ | 23% | 36% | 24% |
|
Ethnicity | European | 38% | 53% | 50% |
| Asian | 33% | 19% | 22% |
| Pacific | 14% | 10% | 12% |
| Maori | 9% | 10% | 7% |
| Other | 7% | 9% | 9% |
| Surrounding Area |
Estimated Households: | 6085 | 5422 | 3773 |
Estimated Household Income: | $337.1m | $315.5m | $184.1m |
Average Yearly Income Per Person: | $21,300 | $25,300 | $13,940 |
Total Households: | 15,280 |
Total Estimated Household Income: | $836.7m |
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* Indicative core coverage.
** Population coverage derived from 2006 Census.
*** Data indicative of core coverage area [88.3 FM: Mt Wellington North, 107.3 FM: Panmure Basin, Surrounding Area: Glen Innes West]
derived from 2006 Census.
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