LocalRadio.Choice : Brand : Magic Music FM
| Radio Market |
Northland
|
|
| Brand |
Magic Music FM
|
| Frequency |
88.3 FM/107.1 FM + global streaming
|
| Urban Market* |
88.3 FM
Core: Opouteke-Tanekaha
Surrounding Area: 3km
107.1 FM
Core: Whangarei Central, Vinetown, Riverside
Surrounding Area: 3km
|
| Postal Code |
88.3 FM: 0176
107.1 FM: 0110
|
| Population** |
88.3 FM
Core: 4,485
Surrounding Area: 8,754
Total: 13,239
107.1 FM
Core: 2,631
Surrounding Area: 3,946
Total: 6,577
Combined Total: 19,816
|
| Format |
Classic Gold/Easy Listening/Country Standards of the 50’s, 60’s, 70’s and 80’s
Specialist music shows week nights include Smooth Jazz, Country
24h continuous service
|
| Website |
www.magicmusicfm.co.nz
|
| Availability |
168 hours weekly
Sponsorship
Advertising Spots Run-of-Station
Website
|
|
Advertising Spot 30 sec
|
|
Minimum Package x 168
|
7 day schedule: $436 + GST
|
|
Station Sponsorship 30 sec
|
|
Minimum Package x 2184
|
90 day schedule: $2808 + GST
|
|
| Market Thumbnail Data*** | 88.3 FM | 107.1 FM | Whangarei District |
|
| Median Total Household Income | $59,300 | $52,000 | $43,900 |
| Average Persons per Household | 3.0 | 1.9 | 2.6 |
| Housing Ownership | 57% | 28% | 53% |
| Years in Residence | Under 5 | 50% | 60% | 51% |
| | Over 5 | 50% | 40% | 49% |
| Age | Under 10 | 16% | 7% | 14% |
| | Teens | 19% | 9% | 16% |
| | 20’s | 8% | 17% | 9% |
| | 30’s | 14% | 12% | 13% |
| | 40’s | 18% | 20% | 15% |
| | 50+ | 25% | 34% | 33% |
| |
| Median Age | | 35.0 | 42.0 | 38.0 |
| |
| Ethnicity | European | 66% | 64% | 63% |
| | Maori | 18% | 20% | 22% |
| | Other | 14% | 11% | 11% |
| | Asian | 1% | 9% | 2% |
| | Pacific | 1% | 1% | 2% |
| |
| Estimated Households | 4413 | 3461 | Total: 7874 |
| Estimated Gross Income | $261.7m | $180.0m | Total: $441.7m |
| Average Yearly Income Per Person | $19,766 | $27,368 |
|
|
* Indicative core coverage.
** Population coverage derived from 2006 Census.
*** Data indicative of core coverage area 88.3 FM [Opouteke-Tanekaha] and 107.1 [Whangarei Central] derived from 2006 Census.
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