LocalRadio.Choice : Brand : LFM
| Radio Market |
Waikato
|
|
| Brand |
LFM
|
| Frequency |
88.2 FM + Global streaming online
|
| Market* |
Core: Whitianga and Surrounding Area
within 3km
|
| Core Postal Code |
3510
|
| Population** |
Core: 5,652
Share of Thames-Coromandel District: 22%
|
| Summer Quarter**** |
Core: 29,955 includes semi-permanent and seasonal domestic tourism
|
| Format |
Top 40 Current Hit Radio – New Music
Everyday - 24h continuous service
|
| Website |
www.lfmonline.co.nz
|
| Availability |
Monday-Friday 15 hours daily
Sponsorship
Advertising Spots Run-of-Station
Website
|
|
Advertising Spot 30 sec
|
|
Minimum Package x 75
|
7 day schedule: $75 + GST
Summer Quarter $213 + GST
|
|
Station Sponsorship 30 sec
|
|
Minimum Package x 975
|
90 day schedule: $487 + GST
Summer Quarter $1384 + GST
|
|
| Market Thumbnail Data*** | LFM | New Zealand |
|
| Median Total Household Income | $39,300 | $51,400 |
| Average Persons per Household | 2.3 | 2.7 |
| Housing Ownership | 46% | 51% |
| Years in Residence | Under 5 | 64% | 54% |
| | Over 5 | 36% | 46% |
| Age | Under 10 | 11% | 14% |
| | Teens | 11% | 15% |
| | 20’s | 9% | 13% |
| | 30’s | 11% | 14% |
| | 40’s | 15% | 15% |
| | 50+ | 43% | 29% |
| Ethnicity | European | 73% | 61% |
| | Maori | 12% | 13% |
| | Other | 12% | 11% |
| | Asian | 2% | 8% |
| | Pacific | 2% | 6% |
| |
| Estimated Households: | 2457 | |
| Estimated Household Income: | $96.5m | |
| Average Yearly Income Per Person: | $17,084 | |
| |
| Summer Quarter***** |
| Estimated Households: | 11094 | |
| Estimated Household Income: | $570.2m | |
| Average Yearly Income Per Person: | $19,036 | |
|
|
* Indicative core coverage.
** Population coverage derived from 2006 Census.
*** Data indicative of core coverage area [Whitianga] derived from 2006 Census.
**** Estimated based on NZ Thumbnail Market Data. Households: includes use of commercial
accommodation, caravans, camping and sharing private accommodation.
|
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