LocalRadio.Choice : Brand : Instrumental FM
| Radio Market |
HB East Coast
|
|
| Brand |
Instrumental FM
|
| Frequency |
87.6 FM & 107.4 FM
|
| Suburban Market* |
107.4 FM
Core: Onekawa Central, Onekawa West, Onekawa South
Surrounding Area: within 3km
|
| Core Postal Code |
4110
|
| Population** |
Core: 5,724 Surrounding Area: +100%
Total: 11,448
|
| Suburban Market* |
87.6 FM
Core: Bluff Hill, Hospital Hill, Nelson Park
Surrounding Area: within 3km
|
| Core Postal Code |
4110
|
| Population** |
Core: 7,848 Surrounding Area + 100%
Total: 15,696
|
| Combined |
Core: 13,572 Surrounding Area + 100%
Total: 27,144
Share of Napier City 49%
|
| Format |
Easy listening popular orchestral and
Instrumental and jazz music; 50+ age skew.
24h continuous service
|
| Website |
Currently not available
|
| Availability |
168 hours weekly
Sponsorship
Limited Advertising Spots Run-of-Station
|
Advertising Spot 30 sec
Minimum Package x 168
|
7 day schedule: $260 + GST
|
Station Sponsorship 30 sec
Minimum Package x 2168
|
90 day schedule: $1703 + GST
|
|
| Market Thumbnail Data*** | Instrumental FM | Napier City |
| | 107.4 | 87.6 | |
|
| Median Total Household Income | $37,000 | $57,900 | $51,400 |
| Average Persons per Household | 2.3 | 2.4 | 2.5 |
| Housing Ownership | 64% | 45% | 53% |
| Years in Residence | Under 5 | 47% | 54% | 53% |
| | Over 5 | 53% | 46% | 47% |
| Age | Under 10 | 11% | 9% | 14% |
| | Teens | 12% | 16% | 15% |
| | 20’s | 9% | 13% | 11% |
| | 30’s | 12% | 13% | 13% |
| | 40’s | 14% | 18% | 15% |
| | 50+ | 42% | 30% | 34% |
| Ethnicity | European | 70% | 75% | 66% |
| | Other | 13% | 14% | 13% |
| | Maori | 11% | 9% | 16% |
| | Asian | 4% | 2% | 2% |
| | Pacific | 2% | 1% | 2% |
| Estimated Households: | 4977 | 6540 | |
| Estimated Household Income: | $184.1m | $378.7m | |
| Average Yearly Income Per Person: | $16,084 | $24,127 | |
| Combined: |
| Total Households | 11,517 | | |
| Total Gross Income | $562.8 million | |
| Average Yearly Income Per Person: | $20,748 | | |
|
|
* Indicative core coverage.
** Population coverage derived from 2006 Census.
*** Data indicative of core coverage area 106.9 [Onekawa Central] and 87.6 [Bluff Hill] derived from 2006 Census.
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