LocalRadio.Choice : Brand : Instrumental FM
Radio Market |
HB East Coast
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Brand |
Instrumental FM
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Frequency |
87.6 FM & 107.4 FM
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Suburban Market* |
107.4 FM
Core: Onekawa Central, Onekawa West, Onekawa South
Surrounding Area: within 3km
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Core Postal Code |
4110
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Population** |
Core: 5,724 Surrounding Area: +100%
Total: 11,448
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Suburban Market* |
87.6 FM
Core: Bluff Hill, Hospital Hill, Nelson Park
Surrounding Area: within 3km
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Core Postal Code |
4110
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Population** |
Core: 7,848 Surrounding Area + 100%
Total: 15,696
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Combined |
Core: 13,572 Surrounding Area + 100%
Total: 27,144
Share of Napier City 49%
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Format |
Easy listening popular orchestral and
Instrumental and jazz music; 50+ age skew.
24h continuous service
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Website |
Currently not available
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Availability |
168 hours weekly
Sponsorship
Limited Advertising Spots Run-of-Station
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Advertising Spot 30 sec
Minimum Package x 168
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7 day schedule: $260 + GST
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Station Sponsorship 30 sec
Minimum Package x 2168
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90 day schedule: $1703 + GST
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Market Thumbnail Data*** | Instrumental FM | Napier City |
| 107.4 | 87.6 | |
|
Median Total Household Income | $37,000 | $57,900 | $51,400 |
Average Persons per Household | 2.3 | 2.4 | 2.5 |
Housing Ownership | 64% | 45% | 53% |
Years in Residence | Under 5 | 47% | 54% | 53% |
| Over 5 | 53% | 46% | 47% |
Age | Under 10 | 11% | 9% | 14% |
| Teens | 12% | 16% | 15% |
| 20’s | 9% | 13% | 11% |
| 30’s | 12% | 13% | 13% |
| 40’s | 14% | 18% | 15% |
| 50+ | 42% | 30% | 34% |
Ethnicity | European | 70% | 75% | 66% |
| Other | 13% | 14% | 13% |
| Maori | 11% | 9% | 16% |
| Asian | 4% | 2% | 2% |
| Pacific | 2% | 1% | 2% |
Estimated Households: | 4977 | 6540 | |
Estimated Household Income: | $184.1m | $378.7m | |
Average Yearly Income Per Person: | $16,084 | $24,127 | |
Combined: |
Total Households | 11,517 | | |
Total Gross Income | $562.8 million | |
Average Yearly Income Per Person: | $20,748 | | |
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* Indicative core coverage.
** Population coverage derived from 2006 Census.
*** Data indicative of core coverage area 106.9 [Onekawa Central] and 87.6 [Bluff Hill] derived from 2006 Census.
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