LocalRadio.Choice : Brand : Heads FM
| Radio Market |
Northland
|
|
| Brand |
Heads FM
|
| Frequency |
106.4 FM + global streaming
|
| Lifestyle & Summer Vacation* |
Core: Cape Rodney, Mangawhai, Mangawhai Heads
Surrounding Area: partial Rodney and Kaipara Districts
|
| Core Postal Code |
0975
|
| Population** |
Core: 7,890
Surrounding Area: 8,503
Total: 16,443
Summer Quarter +100%
Estimated Summer Total: 32,886
|
| Format |
Classic Rock/Hits, specialist music shows, Blues/Jazz midnight-6am.
24h continuous service
|
| Website |
www.headsfm.co.nz
|
| Availability |
168 hours weekly
Sponsorship
Advertising Spots Run-of-Station
|
|
All packages include bonus inclusion on Smooth Jazz 88.1 FM
|
Advertising Spot 30 sec
Minimum Package x 168
|
7 day schedule: $425 + GST
Summer Quarter $783 + GST
|
Station Sponsorship 30 sec
Minimum Package x 2184
|
90 day schedule: $2721 + GST
Summer Quarter $5032 + GST
|
|
| Market Thumbnail Data*** | Heads FM | NZ |
|
| Median Total Household Income | $56,800 | $51,400 |
| Average Persons per Household | 2.6 | 2.7 |
| Housing Ownership | 55% | 51% |
| Years in Residence | Under 5 | 56% | 54% |
| | Over 5 | 44% | 46% |
| Age | Under 10 | 14% | 14% |
| | Teens | 15% | 15% |
| | 20’s | 8% | 13% |
| | 30’s | 14% | 14% |
| | 40’s | 16% | 15% |
| | 50+ | 33% | 29% |
| Median Age | | 39.0 | 35.0 |
| Ethnicity | European | 75% | 61% |
| | Other | 12% | 11% |
| | Maori | 8% | 13% |
| | Asian | 3% | 8% |
| | Pacific | 2% | 6% |
| Estimated Households: | 6324 | |
| Estimated Household Income: | $359.2m | |
| Average Yearly Income Per Person: | $21,845 | |
|
|
* Indicative core coverage.
** Population coverage derived from 2006 Census.
*** Data indicative of core coverage area [Rodney District] derived from 2006 Census.
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