LocalRadio.Choice : Brand : Blacksands FM
| Radio Market |
Auckland
|
|
| Brand |
Blacksands FM
|
| Frequency |
88.3 FM Piha Beach
107.3 FM Summit, Piha Beach Road
|
| Suburban & Holiday Market* |
Waitakere City:
88.3 FM/107.3 FM
Core: Karekare
Surrounding Area: partial Waitakere
|
| Core Postal Code |
0772
|
| Population** |
88.3 FM/107.3 FM
Core: 2,466
Surrounding Area 380
Total: 2,846
Summer Quarter**** Total: 17,076
|
| Format |
Adult Standards of the 1950’s - 1990’s, 30+ audience skew - 24h continuous service
|
| Website |
www.blacksandsfm.co.nz
|
| Availability |
24 hours daily Mon-Sat, 13 hours Sundays
Sponsorship
Advertising Run-of-Station
Website
|
|
Advertising Spot 30 sec
|
|
Minimum Package x 157
|
7 day schedule $157 + GST
Summer Quarter $314 + GST
|
|
Station Sponsorship 30 sec
|
|
Minimum Package x 2041
|
90 day schedule $1020 + GST
Summer Quarter $2040 + GST
|
|
| Market Thumbnail Data*** | 88.3 FM & 107.3 FM | Waitakere City |
|
| Median Total Household Income | $68,500 | $58,500 |
| Average Persons per Household | 2.5 | 3.0 |
| Housing Ownership | 52% | 53% |
| Years in Residence | Under 5 | 45% | 53% |
| | Over 5 | 55% | 47% |
| Age | Under 10 | 15% | 16% |
| | Teens | 12% | 16% |
| | 20’s | 10% | 13% |
| | 30’s | 19% | 16% |
| | 40’s | 20% | 16% |
| | 50+ | 24% | 24% |
| |
| Ethnicity | European | 75% | 52% |
| | Maori | 10% | 12% |
| | Other | 10% | 9% |
| | Pacific | 3% | 14% |
| | Asian | 2% | 14% |
| |
| Estimated Households: | 1138 |
| Estimated Household Income: | $77.953m |
| Average Yearly Income Per Person: | $39,985 |
|
|
* Indicative core coverage.
** Population coverage derived from 2006 Census.
*** Data indicative of core coverage area [Karekare and neighborhoods] derived from 2006 Census.
**** Estimated based on reported minimum quadrupling of wastewater discharge at Piha during summer
months plus day trippers and use of holiday homes and camping grounds.
|
|
